Transmissions of live videos on Facebook appear more and more frequently, all for a very good reason. Although the live videos are great, they also have some disadvantages. When Facebook Live appeared, you should spontaneously start your broadcast or promote or Watch Live Videos and Broadcast Your Life without a link where your audience could register to watch your videos.
But, did you know that now you can program your videos with the new Facebook Live tool?
This new tool to program live videos on Facebook allows users to promote and retain a larger audience with a publication with details about your broadcast and allows your potential audience to register to receive a reminder before you start your broadcast. This update can increase the number of people watching your live broadcast, helping your brand to have a higher return of live broadcasts on Facebook.
How to schedule a live video on Facebook?
As a page administrator, you just have to go to “Publication Tools” and then click on “Video Library” after “Live”. A screen with your permissions to transmit will appear. If you transmit from an external tool you will need to copy the information from that page to link your transmission to your tool.
Once you click on the “Next” button on the right side of your screen, you can write a description to inform your followers about the topics of your transmission. If you add a title for your video and tags it will be easier to find it. From here you can copy your live streaming link to share it with your audience.
Then, in the live content programming tool, click on the arrow located at the bottom left of the screen where you will have a preview.
Using the tool to schedule a live video on Facebook gives content creators the opportunity to reach a larger audience. With this you will no longer have to struggle creating reminders or tweets that indicate that you are broadcasting live.
Another advantage is that it provides a kind of “lobby” before you start your broadcast in which your followers can interact up to three minutes before you start your video.
The tool to schedule live videos on Facebook allows you to link prospects to your publication and register them for a reminder. For greater visibility, embed the link in a website or your blog to redirect traffic from those sites to your transmission.
You can even send an email with the link to your broadcast to make sure your subscribers do not miss it. All those who have registered will receive a notification shortly before you start your broadcast, which will help you interact with a larger audience while your broadcast is active.
