Bonang Partners With MTN In Bringing Bonang Matheba’s World App
Multi-talented media personality, entrepreneur and socialite, Bonang Matheba, has partnered with Africa’s largest telecoms operator, MTN, with her mobile App, Bonang Matheba’s World.
The app promises exclusive daily content and an, Ask Me Anything section, “as my world continues to grow, expand and innovate, I am especially honored to partner with MTN and leverage this development in the mobile digital content space. I am excited to be able to reach more fans and engage with them directly on Bonang Matheba’s World,” said Bonang.
Moreover, Ernst Fonternel, Chief Digital Officer of MTN South Africa, expressed his gratitude for partnering with Bonang.
Bonang is a natural in the digital space, as she consistently produces fun, fresh and engaging content. We know her huge fan base is going to love this new platform and we are delighted with this partnership,” said Fonternel.
In addition, Bonang’s App will see App users having access to an exclusive mix of video, music playlists, curated images, and additional Bonang lifestyle specific content, including behind the scenes footage, events, and photoshoots, her personal favorite products, from make-up to hair styling and fashion trends, to select daily affirmations, self-growth, health tips, and business advice.
Moreso, App users will get to know Bonang’s inspiration and her business media personality in a more intimate way and they can ask her anything and everything they want to know about her life, career, advice, styling tips, diet tips, and relationships.
Moreover, in 2018, Bonang signed an endorsement deal with cellular network Cell C, a deal that saw her partnering with them to also launch her own mobile App and an emoji pack called BMoji. To date, other Bonang’s endorsements include Peugeot, BIC Razors, Brutal Fruit, Diva Divine Hair, Lifestyle Pads, and Courvoisier.
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