DSTV To Sponsor The Premier Soccer League
The Premier Soccer League (PSL) has announced its new sponsor and name.
DSTV is now the official sponsor of the PSL, formerly known as the Absa Premisership according to an announcement that was made by PSL chairperson Irvin Khoza.
The Premier Division of the PSL will be known as the DStv Premiership. MultiChoice, which operates DStv, already holds PSL broadcast rights through its sports channel SuperSport and also owns a team that plays in the league, SuperSport United.
BREAKING NEWS #PSLAnnouncement:
We are happy to announce that we are the new official title sponsor of the @OfficialPSL.
Babize Bonke! #DStvPrem pic.twitter.com/bm8OE3P2Rz
— DStv (@DStv) September 24, 2020
Absa and the PSL ended their nearly 15-year partnership at the end of last season, opening the door for a new sponsor.
The announcement will most affect SABC the most as they are DSTV’s competitors. This will mean they have to mention DSTV Premiership when broadcasting their matches and also buy the licence from DSTV.
#PSLAnnouncement soo SABC have to go thruu dstv for rights to broadcast all psl games.😅 pic.twitter.com/mgYDGM5fZI
— Hlaha@861024 (@Hlaha8610241) September 24, 2020
The new season is due to commence next month.
Twitter reactions to the new announcement varied.
#PSLAnnouncement SABC when they hear “DSTV Premiership” pic.twitter.com/i2sU0tmA6d
— Chaka.chaka#UpTheBucs (@chaka_unity) September 24, 2020
DSTV is now the official sponsor of the PSL. It is now the DStv Premiership. Couldn’t think of a more fitting brand #PSLAnnouncement pic.twitter.com/RNKtLrFP2X
— UmalambaneZN ➐ (@UmalambaneZN) September 24, 2020
Many people are excited to share their love of football and commitment as the new DSTV Premiership starts. Sundowns currently hold the PSL league cup. It remains to be seen which team will have their name written first on the DSTV Premiership trophy.
You May Also Want To Read:
