Kwaito, Amapiano, Gqom to stand-alone at the Samas
Johannesburg, South Africa
The South African Music Awards (Samas) have conceded in letting Kwaito, Amapiano and Gqom genres to be stand-alones after years of being consolidated into one genre of Kwaito.
According to the Sowetan the three new categories will be introduced at the upcoming Samas.
“In our extensive consultations with the industry as we planned for SAMA27, it became abundantly clear that the general feeling was to separate these categories.
It also helped that the number of entries has been consistently sufficient over the years to warrant them as stand-alone categories.
This is testament to the popularity of these genres and the growth of our local music industry. We are delighted to witness this step in the right direction and believe that these categories will be hotly contested.
The Sama has always been transparent about its processes and systems and this will continue unchanged. After 27 years in existence the Sama remains relevant and sought after because we respond to our ever changing environment and that’s a mark of a progressive operation.
Moreover, being in the middle of a global pandemic and with so much uncertainty, it is our wish to have some semblance of normalcy. However, it has become apparent that our options are limited to a hybrid event, meaning that a small number of guests will attend in person, adhering to strict COVID-19 protocols, and we will stream and broadcast the show like we did with Sama26 but the venue is yet to be confirmed.
In addition, the Sama remains committed to the agenda of inclusivity and diversity. In our consultations with the industry we were encouraged by the number of new voices that contributed,” said Sama’s spokesperson, Lesley Mofokeng.
Entries for submissions for the Samas are currently open for the eligibility period between February 1 2020 and January 31 2021. Entries close on January 31.
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