Popular Mexican influencer was murdered during a live TikTok session while her fans and followers were watching.
Beauty content creator Valeria Marquez was brutally gunned down while hosting a live session on TikTok from her workplace in Zapopan.
Mexican Influencer Murdered On Live Session
Viewers witnessed Marquez’s final moments when she suddenly muted her stream after uttering “they’re coming” and responding to someone off-camera. Seconds later, the feed captured chaotic movement before abruptly ending. Earlier in the broadcast, Marquez had expressed unease about an unidentified visitor who left an expensive gift for her at the salon.
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Watch the video below:
Mexico’s Rising Ongoing Femicide Crisis
This tragedy underscores Mexico’s severe gender violence epidemic. Recent UN data ranks Mexico among Latin America’s worst nations for femicides, with 1.3 cases per 100,000 women. Jalisco state records particularly high homicide rates, reporting 906 cases since President Claudia Sheinbaum took office in late 2024 according to TResearch analytics.
Police Launch Investigation Into The Murder
Authorities haven’t identified any suspects in Marquez’s murder. Under Mexican law, femicide charges apply when killings involve gender-based cruelty, sexual violence, intimate partner connections, or public body displays. The beauty influencer’s death has sparked renewed outrage about women’s safety in Mexico.
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Marquez’s social media profiles, filled with makeup tutorials and beauty tips, now serve as digital memorials for her devastated fan base. The incident marks another grim milestone in Mexico’s struggle to protect women from violence.